5 Rules For Using Audio/Video Media on Your Site

I don't create many sites that feature multimedia. Most of my customers don't have a need for audio or video on their site but we occasionally get a request to add an advertisement or webinar. That said, I've scoured the internet enough to have seen good, bad, and ugly uses of multimedia on the web. The following are my guidelines for using multimedia on a website.

Avoid Autoplay

Autoplay is a touchy subject. From my experience, autoplay isn't the way to go. A user could enter the page and walk away from their computer. The volume on the user's computer could be too high or too low and the autoplay could blast them out before they can adjust their volume. Additionally, autoplay could be a waste of bandwidth. Unless you run a video site like YouTube or MetaCafe, don't use autoplay.

Always Give Stop, Pause, and Volume Controls

I've actually found myself on websites that autoplay media and don't provide stop, pause, and volume controls. Needless to say, not providing media player controls is a terrible practice.

Make the Media Player Easy to Find

There's nothing worse than hitting a page with a lame song or video playing and not knowing where the hell to turn the thing off. Place your media players in an easy to find area on your site. Burying this media player on the page will only guarantee that your user sets the record for quickest "back button" click ever.

Quality -- Everything or Nothing

I can't stand when a video or audio snippet is placed on a website to support an article but the media is of such poor quality that they actually damage the article's credibility. Provide quality video, even at the expense of load time -- I'll wait for something good.

Among the finest SA videos shared by a corps were those of the ISS visit in October 2010. Credit goes to the camera man, editor and set designer (camera angles including stills). The equipment used was top of the line; cameras/audio) 

No one expects that corps sections be of the same quality musically or deportment, however, every effort must be made to represent the army with quality presentations. Shaky camera work, out of tune ensembles, brass and voices, do us all damage. Better to 'borrow' from other sources and give them full credit.